s High capital investment portion throw aside, the other through a series of rich creation of marketing to sports stars and brand completely tied together, so that the brand has become the aesthetic value or even a belief, rather than a sale of shoes code, also from the NBA on "Let Chamberlain long high nutritional cereal" backward publicity completely liberated.
When to wait until other companies react, began to emulate the Nike marketing, Nike has a big festival ahead of them.
and other companies make decisions, all the times they were the wrong choice after wrong judgment.
Converse sucker more than other companies, all companies have to see the situation when, Converse still insist Made In America, which has doomed him beyond redemption.
To be fair, just follow the old Converse shoes factory model to conduct their own marketing, they have had some acquisitions, the failure of the endorsement of failure, but at the same time, they are in the new century, they have reached the pinnacle of sales, If they have something wrong, it can only say that Nike too understand w Retro jordans for sale hat is the connotation of this era, Converse is not caught him. As for the shoes of innovation, etc., but these underlying causes explicit expression.
There are a lot of success on the hook things can be said that this is not to continue to speak up.
When the era of the opportunity to put in front of everyone, some people discovered and caught, so they succeed, while those into a passerby and Luther.
In addition Tucao look: the shoes now selling more than just shoes, and before it was able to rocket boosters attached to the shoes, the shoes itself is really very limited progress the driving force for sales. Now the so-called science and technology, may simply lie in how to make the shoes looks like a pair of shoes under the premise of shoes as much as possible to reduce costs, and attract the attention of consumers.
Yang Banxian: Converse is a step by step how Nike is younger generals
I'll talk about it from the micro level.
Converse is the first rule of the NBA brand, though after the 1950s, Adidas to become the world's first sports brand, but in the US NBA arena cheap jordans for sale , but it is well-deserved hegemony Converse. From then many photos and video you can see, almost all of the early years of NBA players are wearing Converse shoes in the game.
Converse in the 1970s has been able to command NBA, in my opinion there is a very important reason is that, when the basketball is still far from such a powerful influence today, so then the industry leader Adidas and We do not pay attention to this market. These factors Converse development has created a relatively comfortable environment.
cozy environment means lack of strong competition, lack of competition leads to very slow progress Converse products. Before Nike reached the NBA to a few decades, the Converse basketball shoes, although also growing improvement, but almost no qualitative leap. 1982 Nike introduced the Air Force1 equipped with air cushion technology, basketball shoes, Converse was the product compared with the Air Force 1, almost no technology content.
While in the 1980s, Nike has launched a landmark product, but Converse did not realize that the crisis immediately. Because in t cheap jordan shoes for men he 1980s, Converse has the league's most cattle fork "Big Bird" Bird and "Magic" Johnson as a spokesperson, and that time was just Joe closer inexperienced, from his first win three consecutive championships, took to the altar there is a good few years, its strong market appeal has not yet emerged. So even with the Air Force Nike Air Jordan series and later cattle cross these products, but with Bird and Johnson unparalleled market appeal, Converse products in the 1980s, a long period of time is still popular. It is also because of this reason, Converse products in the 1990s is still slow development, technology development is also unhurried.
Converse and Nike can really launch cushion par React "oil cushion" technology is already a thing of the early 1990s. Listen to the name of you can think of, this technology with the Nike air-cushion similar, but the gas into a liquid, a new name only. React making Converse products raised a notch, but the technology is not perfect, "oil cushion" very easy to break, although early air cushion Nike also has a similar problem, but Nike fi Retro jordans for sale nally found a solution, but has been unable to Converse a good solution to this problem, which has become the bane of Converse. The late 1990s, Converse has launched a "helium pad" technology is still a continuation of Nike air cushion design ideas, but the effect is still not good.
Throughout the 1990s, originally in the NBA's leading Converse has been playing with the following strategy with Nike, and Nike fully developed ideas restrictions, the results further and further away in the wrong way, product research and development investment and the return of proportion.
On the other hand, the time entered the 1990s, Johnson announced his retirement because of AIDS, Byrd has entered the late career, retired, while spokesmen issue 1990s Converse signed numerous new, Rodman, Sprewell etc., are well-known figure on the pitch problems, negative press coverage. These factors completely ruin the brand.
2001, the Converse declared bankruptcy in 2003, was acquired by Nike. After the acquisition, Nike on the one hand to make the transition to become casual fashion brand Converse, Cheap air jordans for sale greatly weakened their movement properties. On the other hand, retain the Converse basketball series as their low-end products. Nike will select a number of potential players to sign on behalf of the Converse brand, the day after promising players, and to upgrade to Nike or Jordan brand. In 2003, the Big Three in Miami today, two, Wade and Chris Bosh when he first entered the league are wearing Converse basketball shoes, then Bosh endorsement of Nike, Jordan Wade endorsement of the series.
Converse decline there are many factors, from here just to talk about the product and marketing perspective. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: shoes famous network of global fashion network & nbsp; shoe.)In the international currency market aversion warming, driven by the euro against the dollar recently even low innovation: the central parity of RMB against the euro has been boosted by the rapid rise from this week, and in one fell swoop to break the "9" integer mark. This is not only confusing exports to the exchange rate, bu cheap jordans online t also to the people holding the euro at a loss.
apparel export enterprises at
Wenzhou shoe enterprises responsible person said, from the beginning of 2006, in order to avoid the risk of exchange rate of RMB appreciation against the dollar, they will export products from the original in dollars into euros. Who knows, "people are not as good as the weather", the second half of this year, the euro fell sharply, the devaluation of the RMB faster than the U.S. dollar, so that they have been dependent on exports to Europe, they are not small losses.
Zhejiang feisite clothes limited company chairman Cai Tianhuan is also full of worries: since July 15th the euro against the dollar, just a few months time, more than 20% of the depreciation of the euro, the huge pressure of export-oriented enterprises, European importers bewilder. "This time the euro depreciated so much, European importers generally hold two attitudes: first, continue to wait and see, because as long as a single order means loss, importers began not to order to Chinese enterprises.". The two cheap foamposites is to continue to drag the payment, even if the contract signed and already arrived, European merchants have expressed a delay for some time, and so the euro revaluation, and then pay." Cai Tianhuan said, although the state has increased the textile and garment export tax rebate ratio, but the exchange rate fluctuations, export enterprises are still quite helpless.
what is the currency settlement in the fog of exchange rate fluctuations? Chinese bank Wenzhou branch vice president of Taiwan pine Hu Yiyan believes in what currencies are difficult to avoid enterprises and individuals suffer exchange rate losses, it is important to adopt some means to hedge the exchange rate risk, try to control in the affordable range. At present, the bank introduced "foreign exchange period treasure" and "Euro forward settlement and sale" are good hedging methods. (Editor: admin)Zipper already not only the existence of a functional style, fashion design with zipper as decoration and embellishment approach has long been It is quite common for. The new Superstar recently by Japanese des 
igner Yohji Yamamoto Yamamoto Teruji and Adidas jointly launched once again demonstrates the design of both the peak attainments. The body of the shoe design will be the traditional three bar to place the zipper show, you will see a red inside zipper pull. While the shoes which applied to soft calfskin, comfortable to wear.
20150122103444_20.jpg (72.22 KB, download number: 13)
download
adidas x Yohji Yamamoto Zipper Star
2015-1-23 09:24 upload
20150122103450_87.jpg (63.62 KB, download number: 13)
download
adidas x Yohji Yamamoto Zipper Star
2015-1-23 09:24 upload
20150122103446_47.jpg (74.7 KB, download number: 14)
download
adidas x Yohji Yamamoto Zipper Star
2015-1-23 09:24 upload
20150122103453_66.jpg (84.33 KB, download number: 12)
download
adidas x Yohji Yamamoto Zipper Star
2015-1-23 09:24 upload
20150122103455_71.jpg (69.29 KB, download number: 13)
download
adidas x Yohji Yamamoto Zipper Star
2015-1-23 09:24 upload
20150122103457_1.jpg (101.18 KB, download number: 12)
download
adidas x Yohji Yamamoto Zipper Star
2015-1-23 09:24 upload 〈0"Alice in Wonderland" as a madness generations of youth fiction fairy tale, in which a variety of characters and environments are classic elements. Recently, following the Vans had with Disney "101 Dalmatians" issued by the United multiply shoes, overwhelmed selected this classic as a creative blueprint, released series entitled "Young at Heart" of. Which will be representative of the cartoon image of full and symmetrical form respectively overlying clothing, shoes and accessories, but then carry on tie-dye, stitching, Othello Checkerboard and other elements of the design, we believe the public will be able to capture a large children's heart. It is reported that the joint family October 9 officially on sale, and interested friends may wish to wait and see.adidas Originals continues to bring new autumn and winter colors for classic shoes, Stan and Smith. This pair of "Night Indigo" chose fine suede material to make shoes, metal lace holes, three side punching rods and leather heel as details, collocation signs rubber soles, overall YISHION indigo, low-key yet texture.
-- -- -- -- -- -- -- extended reading -- -- -- -- -- --
every day at six, on the way home from school, the 1626 WeChat public number makes you home!
it's one of the most attractive Hairstyles for girls!
can do so much for the team to take part in the marathon? Zhou Bichang?
jerseys collocation! Sexy and unassuming you may have overlooked
why do the boys have no resistance to girls wearing AJ?
- - - - - - - - - - to the tide recommended - - - - - - - - - -
Nike Benassi Print Slide black and red flowers
Reebok LX8500 retro running shoes the coming is always coming! Preview Nike Air Force 1 Flyknit Low Nike children's toys to draw inspiration, launched a new child exclusive basketball series
commented on the last article on : "what should come is always here."! Preview Nike Air Force 1 Flyknit Low next: Nike draw inspiration from children's toys, launch a new children's exclusive basketball series
Nike recently brought us Jordan CP3.IX "China", the red shoes to render, tongue a Chinese seal type "CP" Logo, is the historical and cultural heritage China contrast to the extreme. And our preference for red, far more than other colors, it appears to meet everyone's expectations of the brand oh. It is reported that the shoes will be fully sold recently, like friends must not miss!
-- -- -- -- -- -- -- extended reading -- -- -- -- -- --
every day at six, on the way home from school, the 1626 WeChat public number makes you home!
it's one of the most attractive Hairstyles for girls!
can do so much for the team to take part in the marathon? Zhou Bichang?
jerseys collocation! Sexy and unassuming you may have overlooked
why do the boys have no resistance to girls wearing AJ?
- - - - - - - - - - to the tide recommended - - - - - - - - - -
Nike Benassi Print Slide black and red flowers
Reebok LX8500 retro running shoes
highly recognizable Air Jordan 1 High Nouveau sale information, red and black eye-catching, Nike Air Force 1 new color design "Gym Red"
comments on : Air Jordan 1 High Nouveau sale information next article: black and red eye-catching, Nike Air Force 1 new color design "Gym Red"Tag: air jordan 29 pe , jordan 7 blue white , air jordan 2 retro high , all air jordans